Company Website Redesign

Responsive business website that showcases the pub’s services, values, and offerings through a clean, user-friendly layout, designed to guide visitors and encourage engagement. Incorporated automated event listings, integrated customer reviews, and easy content management for non-technical users.

Maggie Murray's Website Preview

Role

UI Designer

Project Type

Self-Initiated

Timeline

2–3 weeks

Tools

Canva, Figma

Methods

Usability Testing,
Interviews

1. Identify

Goal: Understand the project’s purpose, business objectives, and target audience.

Business Objectives

Improve overall user experience and navigation
Highlight menu, events, and atmosphere
Ensure mobile accessibility and responsiveness

Audience Insights

Local customers searching for food & drinks
Event-goers looking for schedules and updates
New visitors discovering the pub online

Original Website Snapshot
(Before Redesign)

2. Research Analysis

Goal: Explore user needs, behaviors, and pain points through analysis and feedback

User Research

Interviewed the pub owner for insights
Reviewed customer feedback and Google reviews
Looked into customer browsing behavior

Competitive Analysis

Analyzed competitor pub/restaurant websites
Identified common navigation and design patterns
Benchmarked usability and responsiveness standards

3. Prototype

Goal: Translate research insights into visual solutions through wireframes and mockups.

Wireframing

Created low-fidelity wireframes for layout exploration
Focused on clarity, readability, and hierarchy
Ensured easy access to key features (menu, events)

Prototyping

Developed high-fidelity mockups with branding elements
Applied color scheme and typography aligned with pub identity
Iterated designs to balance aesthetics and usability

Wireframe 1

Wireframe 1

Wireframe 2

Wireframe 2

Wireframe 3

Wireframe 3

Wireframe 4

Wireframe 4

Wireframe 5

Wireframe 5

Wireframe 6

Wireframe 6

4. Build

Goal: Build and test the website based on feedback and necessary adjustments.

Usability Testing

Interviewed the owner
Analyzed competitor pub websites
Reviewed Google Analytics data and customer reviews

Client Adjustments

Hard-to-read text
Outdated menu PDFs
Poor mobile responsiveness
No events calendar or scheduling features

Original Website Snapshot

Original Website Snapshot
(Before Redesign)

5. Refine

Goal: Final adjustments made at this phase if necessary to improve user experience.

Research Methods

Interviewed the owner
Analyzed competitor pub websites
Reviewed Google Analytics data and customer reviews

Key Pain Points

Hard-to-read text
Outdated menu PDFs
Poor mobile responsiveness
No events calendar or scheduling features

Original Website Snapshot
(Before Redesign)